Each engagement we lead differs in scope and focus; all are undertaken with the same commitment to flawless execution and results. At every turn, we’ve worked with an amazing line-up of speakers.
Event Strategy + Execution
Orchestrating a major event requires hundreds of decisions—some big, some seemingly small and mundane. With today’s shift to virtual connections, the terrain is uncharted. Mapping out the best way forward is the first key step.
Whether virtual or in-person (or a mix of the two), the best way to ensure your event reflects your brand and generates the type of market returns you seek requires expert orchestration. Segesta bring 20+ years planning and event curation to our clients. Whether your plans include 50, 500 or 5,000+, we’re by your side, start to finish.
Speaker + Stage Management
Content is king—it’s what engages your audience and keeps them returning for more. It’s also often one of an event’s highest expense items. What’s the best way to maximize your speaker ROI? Active management.
Over the past two decades, we’ve managed an amazing cast of high profile speakers, from U.S. Presidents to Prime Ministers, CEOs to brain surgeons, best selling authors to national news anchors—and more. We help clients identify the right individuals, negotiate contracts and work with the speakers to ensure their messages match yours. Having a clear idea of how/when to leverage event content is a critical but often overlooked element in the speaker engagement process. It requires a deep understanding of the client, the audience, current market trends and more. The two biggest blindspots? When speakers are hired but not supported with the needed prep and messaging, and when event organizations leverage only a portion of recorded remarks.
Action Leadership
Being the smartest gal (or guy) in the room isn’t enough—you need a way to move thinking to action. Capitalizing on event-sourced content is a start, but there’s more you can do to position your organization as an action leader. Thought leadership provides an opportunity to educate and illuminate; action leadership moves that forward toward change. It’s less about selling, and more about doing—about observing what’s occurring, connecting the dots and moving forward with solutions. We can help drive this.