How We Work

Segesta provides clients with smart thinking backed by a trusted network of marketing partners. For marketing initiatives large or small, we serve as a single point of contact to oversee as much (or as little) based on your team’s bandwidth and budget. This combination of big ideas and flawless execution is rare.

THINK BIG. You share your vision with us, and Segesta designs a creative marketing initiative — all tailored to your needs, budget and, importantly, your culture. The programs we create and launch reach and influence a very select audience, including C/suite executives and high net worth individuals. We’ve orchestrated high impact programs involving President Bill Clinton, Vice President and Nobel Laureate Al Gore, Bill Gates, Ted Koppel, Dan Rather, Earvin “Magic” Johnson, as well as CEOs from Fortune 500 corporations and innovative, emerging ventures. Many of these programs have become annual / ongoing initiatives, allowing clients to build continued market strength.

WORK SMART. In addition to Segesta’s creative muscle, we provide clients with direct access to a proven network of partners–all vetted, all blue-chip. This network includes brand experts, graphic designers, PR pros, social media mavens, video, multimedia and event production stars, printers and more. Clients rely on Segesta to coordinate all the moving parts of a project, serving as a single point of contact for end-to-end execution, including management of these trusted, on-demand resources.


Maura Allen founded Segesta in 1996 and has built the consulting practice on a foundation of delivering smart, strategic ideas to clients.

Prior to Segesta, Maura served as public relations director for a global law firm with 1,000+ attorneys serving emerging and established corporations in technology, health and consumer industries, and led marketing efforts for the firm’s Silicon Valley office, venture and technology practice areas. In the mid 1980s to early 1990s, Maura served as a Vice President at a leading Silicon Valley PR agency working with a diverse range of clients in the technology, investment and professional service sectors.

A Telly award winner, Maura holds a B.A. in Classical Studies/Latin from Stanford University. The advice and “how to” coaching tips she’s delivered to CEOs and business leaders on developing a strong, compelling narrative are now available to high school students in her book Write Now: Essential Tips for Standout College Essays.